Step 02 - Hire to a high-performance team

Step 02 in The Monaghan Method focuses on getting the right people into the business doing the right jobs. As Sir Richard Branson once said, ‘A company is the people. They either make the company exceptional or average.’ I wholeheartedly agree with him. After all, you can’t soar like an eagle if your ground crew is a bunch of turkeys.

You need hungry a-players and game-changers that are motivated and responsible individuals that self-manage and get their jobs done!

The cost of getting your hiring decisions wrong can be enormous and can bring down your business, yet more time and resources are often allocated to choosing the right computer software system than the right people in most businesses.

Step 02 covers all the tricks and skills I’ve learned over the last 30 years to hire the perfect high-performance team.

What you will learn

• Targeting the right people
• Defining the roles and responsibilities
• Attracting only high-performance people
• The secrets to interviewing and filtering people
• The strategy behind interviewing in different environments
• Unwrapping the secret to hiring a self-managing team.

I promise you, you’ll be making smarter hiring decisions by the end of Step 02.

Step 03 – How to attract the perfect customer into your business

Step 03 in The Monaghan Method drills deep into the customer database. Which customers cost the business a fortune and are a pain in the ass? Which are the customers that will be with you for life?

The purpose of any business is to keep and create more high-value customers, so I’ll walk you through all the key steps to reviewing your existing customers, refining your customers and then attracting only the perfect customers to your business.

By following these very simple but strategic steps you’ll be doubling turnover and profits before you know it.

What you will learn

• Segmenting your customers
• Perfect customer profiles
• The lifetime value of them
• Perfect customer hot buttons
• Fusing offerings with hot buttons
• The elevator pitch
• How to attract the perfect customer to your business

I promise you, you’ll be making smarter decisions about your existing and future customers by the end of Step 03.

Step 04 - Creating a money-making machine

In Step 04 of The Monaghan Method is to develop a razor-sharp sales process. I’ve developed a number of secrets to selling as I’ve built money-making machines across the world and I share all these insights with you.

From looking into the evolution of the sales person through to identifying and executing sustainable growth strategies, you’ll develop a powerful insight and toolkit for developing your very own money-making machine.

What you will learn

• The different types of sales people
• The most powerful secrets to selling
• The habits of highly successful sales people
• The essential skills for creating a sustainable business
• An action plan for all sales and marketing activity
• And how to hire a hunter

I promise you, you’ll be making smarter business growth decisions by the end of Step 04.

Step 05 – How to optimize productivity

In Step 05 in The Monaghan Method concentrates on optimizing productivity. I’ll reveal the key levers and drivers that will take your money-making machine to a new and exciting level. With a sound foundation of knowledge in place, we can now scale and optimize the business.

And, remember, there are valuable tools are at your disposal to make immediate improvements to your business right out of the gate.

Not only will you have a number of exciting ‘eureka’ moments during this work, you’ll start to see a new and exciting future emerge for your business and your life.

What you will learn

• Reducing work while growing your business
• Defining productivity goals
• How to find your critical drivers
• Review of time management strategies
• The art of identifying your big three goals
• The master skill of success
• And, your not to do list

I promise you, you’ll be making smarter productivity decisions by the end of Step 05. 

Step 06 – Finance

Step 06 in The Monaghan Method is centered on mastering the core areas of finance. Many business owners leave all this to their accountants but if you want to build a money-making machine, you really need to understand the key numbers.

It is the responsibility of the sales team to make the calls and win the business but it is your responsibility to know how much it is costing you to win those customers.

I cover all this and more in Step 06.

What you will learn

• How to read a balance sheet
• How to interpret a profit and loss sheet
• How to set up a simple weekly cash flow
• How to set up a simple receivables, payables and miscellaneous filing system
• What’s your cost of lead generation against sales performance
• And, some simple tools to effectively manage your cashflow

I promise you, you’ll be making smarter financing decisions by the end of Step 06.

Step 07 – Thrive

Step 07 of The Monaghan Method is one of the most enjoyable out of all steps. It focuses in on how you can continue to thrive and enjoy your life.

I reveal a whole range of insights that will help you shape and live the life you’ve always dreamed of.

From balancing your life nicely through to living out your dreams. You may be thinking, why would I need help learning how to thrive?

Well, if you’ve come this far through The Monaghan Method, you’ll know that I only ever give game-changing and life-changing advice.

What you will learn

• How to lead a world-class life
• How to balance your life
• How to design your life
• And, how to develop more harmonious relationships

I promise you, you’ll be making smarter decisions about your new life by the end of Step 07.